ATPCO (Airline Tariff Publishing Company) sought to enhance the deliverability of their commercial and transactional emails, ensuring they weren't flagged as spam. To achieve this, they partnered with us to audit their Microsoft Dynamics and SendGrid setup, addressing key technical issues to improve email performance and deliverability.
Our Services
Deliverability
Challenge
ATPCO faced a significant challenge in ensuring their critical commercial and transactional emails were consistently delivered to their intended recipients. Their email campaigns and notifications were frequently misclassified as spam, leading to decreased engagement, and damaged brand reputation. This issue was hindering their ability to effectively communicate with their clients and partners.
Solution
To address this challenge we conducted a comprehensive audit of their Microsoft Dynamics and SendGrid infrastructure. Our team analyzed their email setup, identifying and rectifying critical technical issues that were contributing to poor deliverability. These issues included improper authentication, outdated email practices, and ineffective spam filtering. By implementing best practices and leveraging advanced email technologies, we significantly enhanced the quality and reliability of ATPCO's email campaigns.
Results
The successful implementation of our solution yielded remarkable results for ATPCO. Their email deliverability rates soared, ensuring their messages reached the intended recipients' inboxes. This improvement directly translated into increased engagement, higher open and click-through rates. By optimizing its email infrastructure, ATPCO was able to strengthen its brand reputation, build stronger customer relationships, and achieve its business objectives more effectively.
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