I join your Slack, work your hours, and ship the work myself — in Braze, Salesforce (Marketing Cloud and CRM), Responsys, and HubSpot. 15+ years of email, push, and CRM execution for brands like JetBlue Vacations, Royal Caribbean, and DHL.
Brief to send: HTML builds, dynamic content, multi-stage proofing, QA, and deployment across email and push. I run the production cycle so your team can focus on strategy.
Braze Canvas, Journey Builder, Program Builder. Welcome, post-booking, win-back, and data-triggered programs, with personalization powered by Liquid, catalogs, Movable Ink, and real-time API content.
Responsys to Braze, SendGrid to Braze, SFMC/SFSC integrations. I own the messy middle — data mapping, template conversion, QA, and go-live.
UTM governance, GA4 funnel reporting, and Looker Studio dashboards that connect every send to site behavior and revenue. Performance gets reported, not guessed.
Modular, responsive template systems; dark mode; Outlook/MSO fixes; Gmail Promotions annotations. Clean code that scales across brands.
Deliverability, process, and workflow audits. I find the manual steps slowing your team down and replace them with automation, API integrations (including Zapier), reusable templates, and custom QA tooling.
"Most consultants hand you a strategy deck and disappear. I do the opposite."
I built MaxConnect around a single premise: that the most valuable thing I can offer isn't a playbook — it's presence. Direct, senior-level execution inside your team, your tools, your sprint cadence.
That means joining your Slack or Teams, attending your standups, working US Eastern hours, and shipping the work myself. No subcontractors. No junior hand-offs. No discovery phase that lasts three months.
The result: you get a senior martech operator without the overhead of a full-time hire or the dilution of an agency retainer.
And because I've worked inside these teams, I don't just run the process — I make it faster, safer, and less dependent on any one person.
3–6 month engagements running your full email production cycle — QA, HTML builds, deployment, and reporting.
Project-scoped work for platform migrations, template overhauls, or automation rebuilds. Fixed scope, defined deliverables.
10–20 hrs/week for lean marketing teams who need senior oversight without a full FTE. Ideal for agencies scaling up client accounts.
Platform selection, architecture review, CRM operations assessments, naming conventions, and UTM governance for teams building their martech stack.
Open to 12-month+ contracts and full-time senior or lead roles in email, CRM, and marketing operations — remote, US Eastern hours.
Your stack, your team, and where the bottlenecks are. No pitch deck.
Engagement model, hours, and first deliverables — in writing within days.
Access, Slack, standups. First work shipped in the first sprint.
Certified in Braze and Salesforce Marketing Cloud, and production-proven in Salesforce CRM, Responsys, HubSpot, and Adobe Campaign. I've worked inside each of them — not just implemented them — so I know the edge cases, the undocumented limits, and the fastest paths to production.
I've spent 15+ years inside marketing teams — not advising from the outside, but running the campaigns, writing the SQL, fixing the Outlook rendering bugs, and rebuilding the automations that stopped firing at 2am.
I started MaxConnect because I saw a consistent gap: brands and agencies need senior martech talent who can execute, not just consult. Strategy is easy. Production at scale, across complex platforms, under deadline pressure — that's where I live.
Lately that means running Braze email and push for a major US travel brand, building personalization fed by live APIs, and writing my own QA and migration tools when off-the-shelf ones fall short. Before that: agency-side with WPP and M+C Saatchi Group (Moët Hennessy; a HubSpot implementation for Continental Tires North America), Salesforce CRM and Marketing Cloud work for The Salvation Army Eastern Territory, and embedded work with teams across travel, logistics, and hospitality.
I'm fluent in the full stack: HTML/CSS, SQL, platform scripting (AMPscript, Liquid, RPL), Salesforce CRM, CRM data architecture, API integrations, measurement, and campaign operations.
Based in Buenos Aires, working US Eastern hours. Available for US and international engagements.
Whether you need senior hands for a busy season, someone to rescue a broken automation, or a partner to own your email ops end to end — let's talk for 20 minutes.
Tell me a bit about your team and what you need. I reply within one business day.