The North America team needed a more unified and user-friendly marketing automation solution. We implemented HubSpot to support their B2B communication goals, streamline workflows, and provide better visibility across regional marketing teams. The platform allowed them to centralize data and execute multi-touch campaigns with improved reporting and lead management capabilities.
Our Services
CRM Integration
Challenge
Continental’s existing marketing systems were fragmented across teams, limiting visibility, slowing campaign execution, and making performance tracking difficult. Their internal team needed a more collaborative and intuitive platform that could connect marketing efforts across the U.S. brands, enable better segmentation, and simplify lead nurturing.
Solution
We led the implementation of HubSpot Marketing Hub, working closely with their North America digital team to:
Set up key contact properties and workflows for segmentation and lead scoring
Build email templates aligned with brand guidelines
Create standardized lists and naming conventions
Train users across teams for independent campaign execution
Connect the CRM with relevant data sources for improved lead lifecycle tracking
Results
Continental Tires NA now has a centralized platform to manage contacts, execute campaigns, and report on marketing performance with confidence. Internal stakeholders across regions can launch campaigns independently while following a unified structure. The team reports higher efficiency, better list hygiene, and faster execution with a clearer view of sales funnel progression.
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